SE Formula™
The SE Formula™ has been developed by Skin Elements over the last 20 years, and is the core of every natural product we develop.
TOTAL RESEARCH
> 132,500 Hours
TOTAL INVESTMENT
> $43.6 Million AUD
Current Progress
Current Progress
Skin Elements uses a four phase process in the development of our brands. Utilising the SE Formula™, we start by developing an all natural formula for the desired field and purpose. This is the first phase of our development process.
Following the development of the formula, we undertake regulatory approvals, certifications and basic consumer testing. When these are complete we begin test marketing, usually starting in our desired market and with some expansion to other potential global markets. This completes the second and third phases of our development process.
Finally with a complete, tested product, and test marketing completed, we launch into distribution, scaling up production and seeking distribution agreements creating large scale regular orders.
Why The SE Formula™
Why The SE Formula™
Over twenty years ago, Peter Malone, Leo Fung, and Craig Piercy recognized the domination of chemical products across the market, and the health problems they were causing.
Driven to action by this need, they quickly came to realise that the largest problem facing any naturally based product was the difficulty preserving ingredients.
Without synthetic preservatives ingredients quickly went bad, ruining the product. Recognising this the dream of the SE Formula™ was born.
Five years later the world’s first all-natural sunscreen was born. Years of work by Peter, Leo, and Craig resulted in the first edition of the SE Formula™. The SE Formula™ now forms the foundation of all Skin Elements formulas and provides Skin Elements with the capability to safer, more effective and longer lasting products than any of their competitors.
Development Phases
Skin Elements uses a four-phase process in the development of our brands and formulas. Our fundamental development process is based on Peter Malone’s thirty years of experience in developing and managing technology development programs from the idea stage to reality.
Over his many years of experience, he has developed this process and used it in the development of his previous companies.
Using this process Skin Elements is now working to bring our brands to market in three key industries.
Each stage in our development process has been carefully designed to increase the final value of the brand. The final goal of the entire process is commercialisation, putting the products in the hands of men and women, across the globe.
